Atlas Tea Club Rebrand
Branding, Packaging Design, Meaningful Mailers
While previous mailers contained general facts about each country, the rebrand places what distinguishes Atlas Tea Club at the core of the unboxing experience: “[We hope] you choose to support [a brand] whose hands are caked with dirt after a long day of picking in Brazil. Who exchange family photos with their growing partners over the holidays. Or, who have hugged the children whose school they helped build in Guatemala.”
Kevin Brainard
MFA Design, The School of Visual Arts (SVA)