Creativity Returns
Branding, UI Prototyping, Iridescent Installation
In a virtual year that closed shared campus spaces, Creativity Returns gathered 100 audio responses to two prompts: “I’m at my most creative when…” and, “The last time I felt truly creative was when…”
Responses were randomly exchanged to recover hints of spontaneous, in-person interactions. A digital component paired audio transcripts with related quotes from James Baldwin, Twyla Tharp, and Mihaly Csikszentmihalyi, etc. for a greater conversation across time.
The project’s name comes from the idea that even in times when creativity is challenged, stifled, or seemingly nonexistent, it always, unfailingly, returns.
David Atherton
All 100 participants and even more remote year friends