LMNTL
Branding, Character Design, Wavelength Worldbuilding
LMNTL (pronounced “elemental”) is a fictional universe and franchise personifying the Periodic Table of Elements.
Named after the technology megacorporation in the fictional series, LMNTL begins with the adventures of the Rare Earth Department, a new team of unassuming employees with superpowers based on the rare-earth elements, most famously applied in smartphones and medical imaging.
SPECIAL THANKS TO
Matt Owens
MFA Design, The School of Visual Arts (SVA)
character Designs Margaret Sun Illustration Margaret Sun Typefaces Neue Power (Power Type Foundry); Turbine (Fontwerk); Saans SemiMono (Displaay Type Foundry) character Designs Margaret Sun Illustration Margaret Sun Typefaces Neue Power (Power Type Foundry); Turbine (Fontwerk); Saans SemiMono (Displaay Type Foundry)